BEFORE YOU GET STARTED WITH CATALOGS

FLAT RATE SOCIAL MEDIA FLAT RATE SOCIAL MEDIA / PINTEREST Last updated on Updated  Mar 05, 2020

Before you can set up Catalogs, you need to complete these steps. Jump to the sections you need below:

  1. See if Catalogs is for you 
  2. Have a claimed website on Pinterest
  3. Prepare your data source
  4. Set-up the Pinterest tag
Is Catalogs for you? 

Catalogs is a feed-ingestion tool designed for businesses who sell products on their websites. Using Catalogs requires:

  • A Pinterest business account 
  • A data source- a file that contains a list of your products and their corresponding attributes, may also be called a product catalog or product feed
  • A claimed website
  • A website that meets  Merchant Guidelines, with a clear and easy to find shipping policy, the refund policy and contact details
  • Data source hosting- a way to consistently host and store a data source of your products that you can send to Pinterest daily

If you don’t meet these conditions and you want to create Shopping Pins, you can partner with an e-commerce website to format your products for Pinterest. So far, we have integrations with GoDataFeed and Productsup. You can also promote your content in other ways on Pinterest. 

Data source overview 

What's a data source?

A data source (also commonly known as a product catalog, product feed, or data feed) is a file with a list of your products and their corresponding attributes structured in a specific way. This file is processed daily to dynamically create Pins from your products.

How a data source works 

To submit a data source to Pinterest, you provide a url link to where we can access your data source file. We'll validate the file and create a product Pin for each item that passes our validation. 

Maintaining a data source 

Hosting a data source starts an ongoing effort to provide updated information about the products you have available. Pinterest will ingest your data source daily, and alert you to any errors. It's important to review and fix errors as quickly as possible to make sure your product info is accurate and up-to-date.

Depending on the error type, an error can mean your whole feed doesn't update, some items on your feed don't update, or you need to make some changes to align with best practices. Learn more about troubleshooting error messages

More about data sources: 

  • Update daily. We ingest your data source once every 24 hours. Make your updated full data source available daily to keep your product details up-to-date. We don't support scheduling or on-demand ingestion.
  • Host your data source. Host your own data source on an FTP/SFTP server or with an HTTP/HTTPS direct-download link. This needs to be accessible by a user-agent, and can't require IP or SSH key whitelisting. If you're using a direct download link, there can't be any extra navigation required for Pinterest to access the file. We don't provide data source hosting.
  • Max 5 million products. We can process up to 5 million products per account. If your data source has more than 5 million products, we'll process the first 5 million rows.
  • One data source per business account.
Have a claimed website on Pinterest 

All destination URLs in your data source must have a web domain that is registered as a claimed website on Pinterest. A business can claim multiple domains, but each domain can only be claimed by a single Pinterest business account. Learn how to claim your website.

Prepare your data source 

Before you can set up your feed, you have to create a data source— a file that contains a list of your products and their corresponding attributes.

Catalogs data source hosting requirements 

You must provide your own hosting on an FTP/SFTP server, or set up a HTTP/HTTPS direct download link. Pinterest does not provide hosting for users. Your data source location should be accessible by a user-agent, and not require any IP or SSH key whitelisting. If you are using a direct download link in the form of HTTP/HTTPS, your link must not have any additional navigation required for Pinterest to access the file.

Catalogs data source format requirements 

Supported formats:

Formatting tips: 
  • If you're using a csv, we wrap your values in double quotes to avoid any possible parsing issues
  • Additional floating delimiter (comma, tab) can result in the item or file not processing properly
  • Ensure delimiters for all your columns and rows are correctly set up by checking to make sure you have the same number of delimeters in each row.
  • The specifications for the feed must follow standardized American English for the required and set values.
  • For tab delimited or comma delimited files, data source file must be plain text, UTF-8 or Latin1 encoded.
Product data requirements 

Make sure you follow our Merchant Guidelines. We may remove products or accounts that violate these guidelines.

Required and optional fields 

There are 9 required fields. If any of these fields are missing, or are not properly formatted, your entire feed will fail ingestion.

Required fields: 

  • id
  • title
  • description
  • link
  • image_link
  • price
  • availability
  • condition
  • google_product_category

There are also optional fields you can add to help Pinterest better map your products to Pinners. The more information you provide, the more relevant your Pins will be to the Pinners who see them. We strongly recommend adding our optional fields as well to add more detail to your feed and improve relevancy. 

Required fields
Column nameDescriptionSyntax/supported valuesExampleRequirement
idThe user-created unique ID that represents the product.

Only unicode characters are accepted.
Max 127 charactersDS0294-Lrequired
titleThe name of the product. Must be the same name as the product from the landing page. Include the variant details, such as color and size.Max 128 charactersWomen’s denim shirt, largerequired
descriptionDescription of the product. This field does not support HTML and must be in plain text for optimal experience.Max 500 charactersCasual fit denim shirt made with the finest quality Japanese denim. required
linkThe landing page for the product. The link must lead directly to the same product and showcase the same data. We recommend against hardwalls. The URL must start with http:// or https:// Max 511 charactershttps://www.example.com/cat/womens-clothing/denim-shirt-0294required
image_linkThe link to the product image. The URL must be accessible by a user-agent, and send the accurate image. Please make sure there are no template or placeholder images at the link. Must start with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.

https://scene.example.com/image/image.jpgrequired
priceThe price of the product. The price should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. Currency should follow the standard ISO-4217 code. We do not accept 0 values for price. Do not use currency symbols.<numeric>

<ISO 4217>
24.99 USD
24.99USD
24.99
24.99 GBP
required
availabilityThe availability of the product. Must be one of the following values: ‘in stock’, ‘out of stock’, ‘preorder’.in stock
out of stock
preorder
in stockrequired
conditionThe condition of the product. Must be one of the following values: ‘new’, ‘used’, ‘refurbished’.new
used
refurbished
newrequired
google_product_categoryThe categorization of the product based on the standardized Google Product Taxonomy. This is a set taxonomy. Both the text values and numeric codes are accepted.Full taxonomyApparel & Accessories > Clothing > Shirts & Tops
212
required
Optional general attributes
Column nameDescriptionSyntax/supported valuesExampleRequirement
product_typeThe categorization of your product based on your custom product taxonomy. Subcategories must be sent separated by “ > “. The > must be wrapped by spaces. We do not recognize any other delimiters such as comma or pipe.L0 > L1 > L2 > L3 > L4Clothing > Women’s > Shirts > Denimoptional
additional_image_linkThe links to additional images for your product. Separate each additional image with comma. We recommend enclosing the whole string with quotes. Must begin with http:// or https://

Commas must be encoded or removed if they are part of the image link, as currently we are unable to process image links containing commas.

We will create a new pin for every additional image link sent.

"https://scene.example.com/image/image_v2.jpg, https://scene.example.com/image/image_v3.jpg"optional
mobile_linkThe mobile-optimized version of your landing page. Must begin with http:// or https://Max 511 charactershttps://m.example.com/cat/womens-clothing/denim-shirt-0294optional
sale_priceThe discounted price of the product. The sale_price must be lower than the price. Include currency in the same setup as price. It should include currency in ISO-4217 if it is not US dollars. If the currency is not included, we default to US dollars. We accept currency after the numeric price value, with or without space. We do not accept 0 values. Do not use currency symbols.<numeric>

<ISO 4217>
14.99 USD
14.99USD
14.99
14.99 GBP
optional

Optional product identifier

Column nameDescriptionSyntax/supported valuesExampleRequirement
item_group_idThe parent ID of the product. Max 127 charactersDS0294required for items with multiple variants
brandThe brand of the product.
Josie’s Denimoptional
gtinThe unique universal product identifier.Numeric3234567890126optional
mpnManufacturer Part Number are alpha-numeric codes created by the manufacturer of a product to uniquely identify it among all products from the same manufacturer. Alphanumeric"mpn":
"PI12345NTEREST"
optional
identifier_existsRequired when unique product identifiers (GTIN or MPN) do not exist. When the attribute is not specified, the default value will be TRUE.true
false
yes
no
trueoptional
Optional product characteristics
Column name DescriptionSyntax/supported valuesExampleRequirement
colorThe primary color of the product
blueoptional
genderThe gender associated with the product. Must be one of the following values if sent: ‘male’, ‘female’, ‘unisex’male
female
unisex
femaleoptional
age_groupThe age group to apply a demographic range to the product. Must be the one of the following values: ‘newborn’, ‘infant’, ‘toddler’, ‘kids’, ‘adult’newborn
infant
toddler
kids
adult
adultoptional
materialThe material used to make the product.
cottonoptional
patternDescription of the pattern used for the product.
plaidoptional
sizeThe size of the product.
Moptional
size_typeAdditional description for the size. Must be one of the following values if sent: ‘regular’, ‘petite’, ‘plus’, ‘big_and_tall’, ‘maternity’regular
petite
plus
big_and_tall
maternity
regularoptional
size_systemIndicates the country’s sizing system in which you are submitting your product.Country codeUS
UK
optional
Optional tax and shipping data
Column nameDescriptionSyntax/supported valuesExampleRequirement
taxEach tax attribute group can consist of 4 sub-attributes: country:region:rate (required):tax_ship
All colons, even for blank values, are required.
country:region:rate(required):tax_shipUS:1025433:6.00:yoptional
shippingEach delivery attribute group can consist of 4 sub-attributes: country, region, service, and price (required).
All colons, even for blank values, are required.
country:region:service:price(required)US:CA:Ground:0 USD

US::Express:13.12
optional
shipping_weightThe weight of the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>3 kg
5 lbs
optional
shipping_widthThe width of the package needed to ship the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>16 inoptional
shipping_heightThe height of the package needed to ship the product. Ensure there is a space between the numeric string and the metric.<numeric> <metric>12 inoptional
Optional adult product flag
Column nameDescriptionSyntax/supported valuesExampleRequirement
adultSet this attribute to TRUE if you are submitting items that are considered “adult”. These will not be shown on Pinterest.TRUE
FALSE
trueoptional
Optional custom labels

Custom grouping of products. These can be used for a variety of purposes such as seasonal, promotions, best sellers. We accept up to 5 different custom labels.

You will be able to create product groups in Catalogs using custom labels.

Column nameDescriptionSyntax/supported valuesExampleRequirement
custom_label_0 Custom grouping of products. 
Best sellers

Summer promotion
optional
custom_label_1Custom grouping of products.

optional
custom_label_2Custom grouping of products.

optional
custom_label_3Custom grouping of products.

optional
custom_label_4Custom grouping of products.

optional
Optional shopping ad fields
Column nameDescriptionSyntax/supported valuesExampleRequirement
adwords_redirectAllows advertisers to specify a separate URL that can be used to track traffic coming from Pinterest shopping ads. Must send full URL including tracking, do not send tracking parameters only. At this time we do not support impression tracking. Must begin with http:// or https://string URLhttps://www.example.com/cat/denim-shirt/item012?utm_source=Pinterestoptional
Set up the Pinterest tag

The Pinterest tag is a piece of JavaScript code you put on your website to gather conversion insights and build audiences to target based on actions they’ve taken on your site.

Be sure to send shopping-specific fields through the Pinterest tag. 

  • Must have the Pinterest tag implemented with the following conversion types: PageVisits, AddToCart, and Checkouts  
  • Must pass event data for “product_id” as an attribute for PageVisit, AddToCart, and Checkouts.

            Product_id must pass under a line item (won’t be visible in Conversions view page). 

            Please use the Tag Helper Chrome Extension to double-check that you have product IDs passing back on             product detail pages.

  • The product_id data passed in the tag must match the "item_group_id" or "id" provided in the data source
  • Minimum of a combined 100K PageVisit and AddtoCart events in the last 7 days passing back product IDs
What's the next step?

See our Data source ingestion guide to learn how to connect your product feed to Pinterest.