Listing Builder: Long Description Syndication
The listings team is working hard to offer you more value and clarity within Listing Builder. As part of the first slice of our commitment to make continuous improvements to the listing suite, we'll start by adding new Google Business Profile (GBP) fields and attributes to our platform and improving existing fields.
How does it work?
Business information entered in the "Long Description" field will now be synced to the connected Google Business Profile (GBP). This field can be found under Accounts > Listing Builder > Business Profile > Marketing > Long Description. If there is already content in this field, it will be published to the account's GBP. If this field is left blank, no changes will be made to the account's existing GBP.
Customers are 2.7 times more likely to consider a business reputable if it has a complete Google Business Profile. The long description gives a great way to do so by telling prospective customers what sets you or your client's business apart from the rest.
Recommended items to include:
What kind of services or products the business offers
Company history/values
Anything other valuable information that customers should know about the business
Keep this content business-focused, leaving out anything related to pricing, promotions, or any type of content that frequently changes. Please ensure that you do not exceed 750 characters and that there are no URLs or HTML code present in this field.