Check out the eye-catching new Eyewear Store template, now in the editor, and great for selling specs of all styles (as well as any other type of product). If you’ve got customers with items to sell, anything from bikinis to bagels to banjos, this template is a great starting place.
The template features a shop that shows off many recently added store capabilities. For example, each item is displayed with multiple product images. This is a great way for giving customers a really good look at the items you’re selling.
You can choose from multiple layouts for single products and control elements such as text location and thumbnail image layout and ratio. New store features such as breadcrumbs and more cart & checkout customizations are also part of this template. Of course, they’re available in every online store you build.
With the recent store update, all of your stores look better on mobile. This is great news, of course, because more people are doing more of their online shopping on mobile.
Tips for building great eCommerce sites
Ready to build an online shop with this new template? Here are some tips to keep in mind as you do:
Use excellent quality images
Don’t use images that don’t do justice to the products. Hire professional photographers and make sure the images look great.
Use realistic images
The images you use must accurately reflect the product. The last thing your customers want are returns because the item on their site doesn’t live up to its photo.
Optimize with social media
Facebook and Instagram are great channels for finding new customers. Tagging images on Instagram and connecting online shops to Facebook business accounts are easy ways to expand your online store’s organic reach.
Add site personalizations
Promotions for return visitors, coupons for visitors during certain times of day, and more are all great ways of increasing interest in your store. Learn more about site personalizations here.
Write great product descriptions
Images are important to the success of your online store, but don’t underestimate the value of a great product description. It should be simple, accurate and enthusiastic. Also, make sure it’s error-free.