Social Marketing: Post Performance
Social Marketing users can view advanced analytics on the performance of their social media posts. This feature makes it easier than ever to monitor and grow a presence on the most important social networks for every business.
Users will find detailed insights into the success of their posts on Facebook, Twitter, Instagram, LinkedIn, and Google Business Profile under the new Insights > Post Performance tab in Social Marketing.
Social Marketing users will be able to see the engagement and reach of their social media content over time, as well as a detailed breakdown of the views, reactions, comments, shares (and more) that their posts receive.
Why is this important?
When a client wants to prove the effectiveness of their social media content, they can analyze and dig into social media post performance using the tool of their choice, so they can present the data as it suits best them using the date range of their choice.
How does it work?
Go to the Social Marketing Overview Page:
Note that the middle card "Recent posts" has replaced the "reach and engagement" card. It displays only successful posts made during the last 30 days.
