What is the difference between the Campaign, Ad Sets, and Ads?
- The CAMPAIGN would be centred around a specific offer. Whether that is selling a specific product on the website or retargeting with a deal/discount.
- The AD SETS are audience types that would be interested in the specific offers laid out by the campaign type. This could be using the same ad but with different audience types OR if an audience is best performing you can change it up with another ad.
- The ADS will be the creative itself. This is where we would build the creatives mentioned in the deliverables and then match them up with different audiences.