To start collecting basic data from a website:
1. Create or sign in to your Analytics account:
2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
4. Follow the instructions to add the tracking code to your website you can collect data in your Analytics property.
Configure your account, properties, and views to determine access to your data and which data is available.
For example, you can:
Modify your tracking code to collect additional data such as:
Once you have installed the tracking code on your site or app, and have configured your Analytics account, download the Analytics app from Google Play so you can take Analytics reporting with you anywhere (well, anywhere you have a connection).
Learn more about the Analytics app
The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns.
Take a look at this page on the Google Marketing Platform site, and download the PDF of the playbook.
Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. It has tools that let the webmasters:
If you already have a Google account, proceed to the next step. If you do not have a Google account, head over to http://google.com and click on the +You link at the top of the page. Follow the on-screen instructions to create your account.
Set up a Google Webmaster Tools (GWT) account
To set up Webmaster Tools, visit http://www.google.com/webmasters/tools and sign in with your Google account (If you have a Google Analytics account, you should use the same account).
On the main page, simply enter your website URL and click on 'Add A Site'. Once you have added your website, you will need to verify that the URL you added is owned by you. Choose from one of the many options to verify your site. Once you have verified your site, you are set. Your account should be authorized and ready to use. Though, when you’re setting up Webmaster Tools for the first time, it may take a few days for data to appear.
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But what is your cache, and why should you clear it?
Browsers use cookies (files containing user data) placed in your computer’s cache (temporary data storage space) to store website information on your computer, so web pages and components can load quickly. Most platforms and vendors including Google, Microsoft and Vendasta use this ability to deliver the best possible performance for end-users.
To keep things simple... and super fast here are some great ways to clear your cache and cookies.
Browser Guides
Browsers are constantly updating themselves, so to ensure you’re getting the latest information, use the following links to view the current browser-specific methods for clearing your cache and cookies:
Internet Explorer
Using Extensions
While the methods described at the links above are commonly used, adding an extension can make the process quick and easy. The information below can minimize the hassle of clearing your cache and cookies, as it will only update the cookies for the page you have open at the time. Click the links to download the available extension.
Chrome: Clear Session
This extension retains your data and login information from every web location where you are signed in. This means you won’t have to sign in again to every website after clearing the cache.
You can streamline this extension by setting keyboard shortcuts for actions. To find the extension, go to chrome://extensions/ in Chrome’s address bar to open up the Extensions page. At the very bottom of the page, you'll see a Keyboard Shortcuts option. Add your key combination, and never have to click or deal with a menu again.
Firefox: Clear Site Cache
The Firefox extension is similar to Chrome’s and contains the same functionality.
Internet Explorer
Unfortunately, Internet Explorer does not have an add-on that removes cookies on a per-site basis.
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]]>Let’s start with the basics...
1. Your website is collecting personal information
Virtually all modern websites these days are collecting personal information via security, analytics and contact form features and tools.
IP Addresses - Your website utilizes tools that protect your website from cyber-attacks. These tools will collect personal information, such as the website visitor’s IP address, in order to block specific users from trying to perform potentially malicious attacks on your website. You may also be collecting IP addresses for website analytics purposes.
Names, Emails, Phone Numbers - If you have a contact form asking users to submit their contact information, that means you are collecting at least names and emails, possibly more. If you receive an email with contact details whenever someone submits a form, that means you are sharing personal information with third-party email service providers. Sharing data is a completely normal business practice, but specific disclosures may be required to be made within your Privacy Policy.
2. Websites collecting personal information should have a Privacy Policy
Personal information (names, emails, IP addresses, etc.) is regulated under multiple privacy laws such as the Australia Privacy Act. And because your website could be collecting this information from website visitors located anywhere, you may be required by multiple privacy laws to provide a website Privacy Policy that makes specific disclosures required under each law.
3. Privacy laws are changing. You’ll need to keep your Privacy Policy up to date to avoid privacy-related fines and lawsuits.
Governing bodies throughout the world are proposing changes to their privacy laws (including the Australia Privacy Act). When privacy laws change, you may be required to make new disclosures in your Privacy Policy. Therefore, you need to have a strategy to keep your Privacy Policy up to date as laws change and require new disclosures to be made.
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Termageddon allows you to generate a comprehensive Privacy Policy and they will automatically update your policies when the laws change (as well as notify you when changes are coming). And because Termageddon is a tool (not a law firm), you can create website policies at a fraction of the cost of a private attorney.
Is Termageddon comprehensive? Yes, to say the least. The company has been recognized as a trusted tech vendor three years in a row by the largest privacy organization in the world, IAPP.org. Not to mention, we use Termageddon for our own website policies and enjoy peace of mind quite a bit!
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Privacy policies are statements, usually on their own page of your website. They document how your business handles and processes the data of its customers and visitors.
As you’re more than likely aware, data privacy is an incredibly important topic to businesses and consumers around the world. People want to know how their data will be used and if the company they’re choosing to work with is being responsible.
When you first get your website online or even when you consider a redesigning https://app.termageddon.com?fp_ref=yourdgtlyour website, it’s really easy to forget about your privacy policy.
Even if you do already have one, it’s also easy to forget to keep it updated. Over the course of doing business, there are many changes that you could make that would affect your privacy policy.
For example, you may use a new payment processor to manage the payments that you receive. You could choose to utilise a new email marketing service. You could even set up analytics on your website.
For all of these options, you’d need to let your visitors know how their data will be used, managed and stored. This is something that goes into your privacy policy.
If you don’t yet have a privacy policy in place take a look at Termageddon - we have a special for our clients, click here for a 10% discount use this Promo Code YOURDGTL
You can sign-up for an account with one of the above services and proceed through a series of steps to create a privacy policy for your business. They’re quite easy to use and each of the companies provides assistance if you have any questions.
The final important thing to note is that many countries have privacy laws that expressly require companies to have privacy policies in place on their websites. This should be an extra incentive to make sure that you have something in place and also that you’re keeping it up to date.
A privacy policy not only brings peace of mind to your website visitors, it also adds trust that you’re a real business and that you care about your customers.
Make sure you have a privacy policy in place for your website and that you review it at least once every few months, just in case it needs updating.
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Remember: Universal Analytics and Google Analytics 4 are completely different platforms, thus your GA3 data will not be migrated to GA4.
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