Organic Reach Rate (ORR) is the Organic Reach on a post divided by Page Likes averaged out across all published posts in the report time interval. This metric is shown as a percentage and represents the degree to which your Fans (Page Likes) saw your published posts organically. If you rely on organic performance only and don't have a budget for paid promotion, this is a very important metric for understanding the success of your content publishing. If you see ORR falling month-on-month, this might be an indication that you require some spend to promote posts so they are seen by more people.
While some industry commentators say "organic reach is dead" and that Facebook is "pay to play" - this is actually not the case. Some Facebook pages achieve excellent levels of organic reach (eg ORR of 50+%).
Facebook Engagements
“Facebook Engagements” is a roll-up metric which means its the sum of 8 individual metrics:
- Reactions (Like, Love, Haha, Wow, Sad, Angry)
- Comments
- Shares
- Video Views (3-sec)
- Clicks to Play (clicks or taps on the actual video play button)
- Photo Views (clicks or taps on an image)
- Link Clicks (clicks or taps on a URL or link card)
- Other Clicks (clicks or taps anywhere else on the post including the post text, "See More" link, profile image, page name or post date)
This makes benchmarking Engagements across multiple social channels tricky because all the channels roll-up different metrics so you're never comparing apples with apples in a multi-channel comparison. For example, Instagram Engagements are based on 4 metrics (Likes, Comments, Saves, 3-sec Video Views).
The thing to remember is not all Engagements are equal.
Source: Social Status