If your Instagram Social Marketing posts are failing with error "user is not an Instagram business" , these steps will help you make it a Business or Professional Account
- Log in to the Instagram mobile app
- Go to your Profile
- Click on the 3 horizontal lines at the top right-hand corner of your profile page
- Click Settings at the bottom of the new page
- Click on Accounts
- Click on "Switch to Professional Account"
- Retry any failed posts