Now that we've updated our reporting feature, it will be a lot easier to present digestible reports about your social media performance based on essentials metrics. You will be able to monitor which of them have increased or decreased in a given period.
Visualization of social media metrics helps you evaluate the efficiency of your social media strategy and also shows if social media marketing has an impact on your business in general.
Reporting is available for Facebook, LinkedIn, Twitter, and Pinterest.
How does it work?
Depending on the social platform, the metrics provided in the report differ. The report information is displayed per page, but not for all the connected pages. Choose the page, which data you need, and, momentarily, you will see the numbers on the right.
Find the Analytics button in the top bar and select Reporting.
Next, choose the period of time that you need it for: custom, last 7 days, last 30 days, last 3 months. Regardless of what time period you select, the data will be compared to the data of the same previous period as shown below.
Numbers compared are evaluated in percents. In the upper part, the numbers are divided into several sections. Scroll down to see the detailed overview of the presented data.
Some metrics are reflected in numbers, some are reflected in diagrams. You can select or deselect the parameters - their names are clickable as shown below.
What metrics do we cover?
As mentioned, we provide different parameters for different social platforms.
For Facebook business page:
- Audience Insights
- Impressions
- Engagement
- Demographics
- Posts Published
- Posting Habits
- Top Post published
For Facebook group:
- Total Fans
- Posts Published
- Posting Habits
- Top Post published
For LinkedIn company page:
- Followers
- Impressions
- Engagement
- Demographics
- Posts Published
- Posting Habits
- Top Post published
For LinkedIn personal profile:
- Engagement
- Posts published
- Posting Habits
- Top Post published
For Twitter:
- Followers
- Engagement
- Tweets Published
- Posting Habits
- Top Tweet published
For Pinterest business board:
- Followers
- Engagement
- Impressions
- Pins Published
- Top Pin published
For Pinterest personal board:
- Followers
- Engagement
- Total Pins published
- Posting Habits
- Top Pin published
Export and download
In order to export a report, click on the appropriate button in the top right corner.
To download it hit on the Download button and the file will be uploaded to your computer in pdf format instantly.
